7 red flags you need to know about SEOs
SEO is one of the best ways to enhance the visibility of your website. Whether you are a business owner, SEO expert or a digital marketing expert, you should know everything about SEO red flags. SEO contains many twists and turns and it is difficult to know what works and what doesn’t. It is true that people use a search engine to find things on the internet, and SEO help you understand user expectations in a better way. SEO helps you know what your users want and what they are in search of.
When you want to get something, it always put some homework. You need to be an informed buyer and consider working with an SEO agency who exhibits good skills. If you are a business owner and are not sure of what you are looking for, you should consider hiring the services of the best SEO agency. You may see your website travelling in opposite direction if you are not assertive with your choice of SEO agency. Here are the top 7 red flags to consider that will help you prevent poor results.
- If the SEO company claims top ranking on Google
Most of the SEO companies claim to generate results on the first day itself. Remember that there is no promise in SEO, as the algorithm of Google tends to change with time. If the company guarantees 100% results or page 1 ranking, then you should turn away from that company. There are some attainable and worthless claims, where the company satisfies the claim by ranking your website for non-competitive keywords that will neither increase traffic or sales.
You will need to keep this in mind when choosing your next SEO partner. Any SEO expert or agency that promises Rank 1 on Google can be considered to be a bit dishonest. Nobody can control the search engine algorithms and they can guarantee only to do the best work, and not top one position.
- Lack of transparency
There are some SEO companies that lack transparency. If the SEO agency can’t be upfront with you about their SEO strategies, link building techniques or content marketing goals, it means they are not transparent. You cannot trust their online presence. You need high-quality backlinks from trusted sites and if the SEO Company fails to provide complete details, it means that they are not reliable.
Some companies use black hat techniques and this is the reason why they don’t reveal their strategies. Black hat SEO techniques are very dangerous for your business website, as reputed search engines may penalize your website for using such tactics. If the SEO firm is transparent about their methods, you can hire them without any hesitation.
- Bad reviews
According to a survey, more than 65% of the internet users consider online search as most trusted source of information about people and companies. You should consider powerful statistics of negative reviews before you choose any SEO agency. Don’t go with the testimonials posted on the SEO agency’s website. Instead, you should seek third party reviews on non-biased platforms. If you check the reviews on their website, chances are there that you will find little or no negative feedback on their website.
A simple google search with company’s name and reviews will help you get the unbiased result. Remember that not all negative reviews are created equal. Ensure that you understand the situation to the best of your ability and use this feedback as a platform to help you understand the reputability of SEO firm in question.
- Very low pricing
Humans are often attracted towards great deals, and in this regard, they make the mistake of choosing an SEO company with low rates. Remember that the SEO Company that quotes very low from the market price is not genuine and you may end up choosing the wrong company. When it comes to internet marketing, good SEO is neither going to be cheap not helps you in any way.
Quality SEO services are always a bit expensive with lot of dedication and research. If your SEO agency or expert is quick to reduce their prices in an attempt to get you sign-on, you may need to think twice. If they fail to value their services, then it is a good sign that they are not the one you are looking for. It is better to go with a company that quote reasonable and has a good reputation in the industry.
- Don’t have accreditations or certifications
Accreditations and certifications are something that every SEO firm should know. Accreditations & certifications let you know how experienced the SEO Company is and what qualities they have. You can find these details on their website. You can look for certifications such as – Google Adwords, Bing Ads, Analytics certifications etc. If the SEO expert or company fails to provide details about their certifications or accreditations, you should turn away from them.
Your lack of SEO understanding leaves you open to a wide range of jargon. If they can’t put their achievement forward, you should not trust that company. No doubt, certifications help you know their expertise and skills in a better way.
- Fails to provide periodic reports
If you want to know that your website is performing well or not, you should get reports on a regular basis. Most of the SEO companies provide you a periodic report of traffic, ranking and backlinks. It is impossible for you to know if you have improved or not, without knowing these details.
You should have a clear understanding of what constitutes success. Whether it is more site visits, more phone calls or higher ranking – you should know what drives traffic to your website. If they are bringing more prospects, it is going to help you close the deals. Sharing the progress of measurable results will help you see if you have really gained or not.
- Lack of proven strategy
Every business has a different method or strategy. Same is the case with SEO firms. If the SEO Company lacks proven strategies, you should avoid hiring them. The SEO agency should be able to use the strategies that fit your business requirement. They should have clear white hat strategies that are going to build a long-term foundation for the success of your online business.
Ask the firm, if they have a strategic approach for your business or not. If they stand up to all the above-said points, you can say that you have made the right choice and they will surely help you drive huge traffic to your website.
The bottom line is that you should research and make an informed decision when choosing SEO firm. Keep in mind the above red flags and make sure to get answers for everything you are looking for. Some SEO consultants and agencies understand their responsibility and provide you all the information to make an informed decision.
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