Fred Update: A new unconfirmed Google algorithm shakes the SEO world
The SEO industry has been watching a new unconfirmed Google algorithm called ‘Fred Update’, as it seems to target the link quality aspects of search engine ranking.
As soon as Google Fred update spotted rolling out, many content driven sites that are in blog or content format were hit by this update.
Most of the sites, those were hit, show the same type of content on various topics — written for ranking purpose. Moreover, the sites have affiliate links and ads in large number. It has been found that most of these sites are not expert sites and do not add much value to what other expert sites have already written.
In most of the cases, the content is wrapped around ads, and it is very difficult to differentiate these ads from the content. Some of these sites have a fewer or no ads, but they generate revenue through lead generation and affiliate links.
After reviewing all these sites, it was found that 95% of these sites have two things in common. The first is low-quality content and the second is heavy ad placement. It seems that many of these sites were created with the purpose of generating revenue and do not benefit the user in any way.
Google has not yet confirmed anything about Fred Update, but I believe that Google is going to take a big step against low-value content sites that were meant to generate revenue using heavy ads.
Let me know your thought in the comment section.