How to Syndicate Content perfectly and avoid mistakes
Have you ever thought of how well your marketing campaign is going? Every brand that operates online wants to rank well in search engine results. They want to be highly visible on online searches so as to attract customers and generate leads. There are many ways to enhance the visibility on search engine results. But, many of you are not aware of different SEO strategies that drive traffic to your site.
In today’s post, I will help you know what is content syndication, how to do it perfectly and how to avoid mistakes in content syndication.
Are you wondering – what is content syndication?
It is one of the best parts of content marketing that enhances the visibility of your site. If you are a content marketer or a blogger or have an online business, you will find this post very useful.
What is content syndication?
Content syndication is the process of pushing your site or blog posts into third party sites in the form of article, thumbnail or snippet. The main idea behind this strategy is to give more engagement with the content by pushing it into relevant digital context. Content syndication is a part of content marketing effort, and you can have web pages, blog posts or videos that can be syndicated.
Now the question is – “how to syndicate content perfectly?”
Before you set up content syndication strategy, you should think about what you want to achieve from it. You need to first establish goals that match your business model. If you are trying to build brand awareness, you might syndicate content in all forms. You need to map out content syndication partners who require custom RSS feeds, thumbnail images, custom selected URLs, titles, etc.
Many of us don’t know the importance of content syndication. The main reason behind why you should choose content syndication is that it gets you exposure to other website’s audience. Exposure to other people’s audience is very important, especially when you want to grow your business. However, you should only syndicate to those sites that have audience relevant to your business.
By now, you might have understood what content syndication is and why it is important. Though content syndication is one of the best parts of content marketing strategy, it will be a total waste of time and money if you fail it to do the right way.
Coming to the title of this post, I will explain to you how to syndicate content perfectly and avoid the common content syndication mistakes.
How to syndicate content perfectly?
You might be thinking that content syndication will create duplicate content. But, search engines will not have any problem if handled correctly. Below are some of the best ways to syndicate content perfectly.
- Noindex – To solve the problem of duplicate content, you should have Noindex copy of the content. You need to tell the search engines to keep the syndicated content out of the index.
- Rel=canonical – This is the best way to have a site syndicating your content. All you need to do is place a rel=canonical tag on the page of your article and point it back to the original article on your website. By doing this way, search engines will understand that you are the original publisher and the syndicated copy is just a copy.
- Direct attribution links – If the above two methods fail to syndicate content perfectly; you should get a link directly from the syndicated copy to original article. This method helps search engines to figure out the original version easily.
There are times when content syndication is important and gives reputation and visibility benefits. You need to apply different content syndication strategies, as there is no single formula here, to succeed.
How to avoid common syndication mistakes?
Content syndication provides growth via an extended network. Companies selling through multiple channels can reach thousands of audience. When it comes to pull content syndication strategy via a distributed network, many of us do some mistakes. Here are a few mistakes that one should avoid to syndicate content perfectly.
- Ignoring the planning phase
We all are excited about starting a new campaign. Unfortunately, we cannot start without planning and expect to see the results. If you want to syndicate content perfectly, you need a perfect plan and strategy that guide all your actions. Before you start everything, learn what your audience wants. Go to the social media accounts and check what your target audience would like to read about. Check what kind of blogs or magazines they would like to read. Plan out similar pieces of content and set your goals for 6 months to 1 year of your content syndication campaign.
- Over-embracing content strategy
Companies often leverage content syndication to drive awareness. But, they make the mistake of ignoring their overall strategy from the perspective of media channel alignment. Because of this, content syndication ends without connecting with proper audience. The best way to fix this is – know who your target audience is and what media channels they typically go to. Then, put the overall marketing framework on quarterly or half yearly basis and tie directly to core business objectives. This way you will be able to amplify the core messages and distribute through different channels.
- Repurpose the content ineffectively
There are a number of ways to get out the message before you move on to the next piece of content. Once you have sufficient data to show, you should choose the most effective channels for business audiences. But, it’s very crucial to think through repurposing and redistributing the content effectively via appropriate channels. You can create a video, ebook, pictures of even a conversation around the same story to redistribute the content. Repurposing and redistributing content this way can have a direct impact on ROI and can eventually increase your engagement with target audience.
There is a lot more to discuss about content syndication to make sure that they are managed effectively. You should know how to optimize content effectively and allocate budget across syndication. You will surely be surprised to see how much you can gain from content syndication strategy.
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